December 8, 2021


The fine art of fashion

Pandemic lends modern-day twist to French classic fashion profits

PARIS (Reuters) – In Artcurial’s auction residence overlooking the shuttered boutiques of the Champs Elysees avenue in Paris, classic fashion skilled Clara Vivien is overseeing the sale of hundreds of Chanel jackets, sneakers and jewelled equipment – all on the net.

Paris could be the world’s fashion cash, but a third COVID-19 lockdown is after all over again sending lovers of luxury who have time to spare and funds to commit on to their screens in research of a the next classic Chanel costume or Hermes purse.

Classic was previously making the most of a revival, Vivien claimed, driven by a developing irritation with “fast fashion” among shoppers and increasing environmental consciousness. But the pandemic shifted much more of it on the internet.

“Vintage is exploding on the second-hand current market,” Vivien mentioned. “People cannot wander into boutiques and so store at online auctions.”

Purses promote particularly nicely. “People who purchased a Chanel or a Hermes bag now delight in the expertise that their expense does not stop rising, and with the pandemic raises with no conclude in sight.”

Trend and on the net classic garments revenue additional than quadrupled at on the web auction in France in 2020 as opposed with pre-pandemic concentrations to 6.2 million euros, in accordance to the online auction residence aggregator Interencheres.

Antoine Saulnier, an auctioneer at Gros & Delettrez, mentioned classic manner profits that in advance of the pandemic may well have captivated 100 on-line customers have been now drawing 5 or ten times that number.

“Prices are rising on some things as a final result,” said Saulnier as he well prepared for the sale of nearly 600 Vuitton artefacts this week.

One particular collector who need to know is Olivier Chatenet, a flamboyant 60-calendar year-aged stylist who spent his younger grownup lifestyle scouring the French capital’s flea-marketplaces and auction residences in the Drouot neighbourhood with his father.

His personal collection is a treasure trove of Ungaro dresses, Chloe blouses and Sonia Rykiel overcoats. Various decades in the past he sold his whole Yves Saint Laurent selection – all 4,000 merchandise.

“I try out to be mindful and buy at the proper value,” Chatenet stated. But he admits he is not usually profitable.

“That second the auction begins, when you have the item right before you and you’re overtaken by a frenzied want to have it, you conclusion up buying for extra than you intended.”

Reporting by Elizabeth Pineau Creating by Richard Lough Enhancing by Alex Richardson